Every missed call gets an instant text. You stop losing customers at 2am.

What is a missed call text back service?

A missed call text back service automatically texts every caller you fail to reach, within seconds of the missed call. The message apologises, offers a callback or booking link, and keeps the conversation alive — so the caller waits for you instead of dialling a competitor. It runs 24/7: nights, weekends and holidays included.

Most small businesses miss 20–30% of incoming calls — during jobs, after hours, or when the line is busy. Studies of caller behaviour consistently show the same pattern: a caller who reaches voicemail usually doesn't leave one. They call the next business on Google. A text-back service breaks that pattern by responding faster than the caller can redial elsewhere.

How does it work?

When a call goes unanswered, our system receives a Twilio StatusCallback and sends the caller an SMS with your booking link. You get notified of every missed call, plus a daily summary each morning. Callers can reply STOP to opt out, and a 24-hour dedupe rule means repeat callers never get spammed with duplicate texts.

1. Caller rings, you can't answer. You're on a job, it's after hours, or the line is busy.
2. Instant SMS goes out. Within seconds the caller gets a friendly text from your business number with your booking link.
3. You get notified. Every missed call lands on your phone in real time, so hot leads never wait.
4. Daily summary. Each morning you get one clean recap: who called, who texted back, who booked.
5. Respect built in. STOP opts a caller out permanently, and anyone who calls twice in 24 hours gets only one text.

The whole setup takes under a day, and you keep your existing number. Try our free missed-call SMS template generator to see the kind of messages your callers would receive.

Pricing

Every new business starts with a 30-day free pilot — full service, no card required, cancel anytime. After the pilot, plans start at a simple flat monthly fee covering the texts, notifications, daily summaries and support. No per-message billing, no setup fees, no long-term contract — if it doesn't pay for itself, walk away.

Not sure the numbers work for you? Run them through the missed call cost calculator — most businesses find the pilot pays for a year of the service in the first week.

Frequently asked questions

Six quick answers to the questions every small business owner asks before switching on automatic text-back: your number stays the same, customers feel personally answered, replies come straight to you, opt-out keeps it compliant, nights and weekends are fully covered, and the text goes out within seconds of the missed call.

Do I need to change my phone number?

No. The service connects to your existing business number — you keep the number your customers already know, and every missed call on it triggers the automatic text-back.

Will my customers know the text is automated?

The message is written in your business's voice and comes from your business number, so it reads like a fast, attentive reply. Most callers simply feel taken care of within seconds — which is exactly the point.

What happens when a customer replies to the text?

Their reply is forwarded straight to you, so you can continue the conversation personally from your own phone. Nothing gets trapped in a black box, and hot conversations stay human.

Is automatic texting legal?

Yes. Every message includes a clear opt-out — callers reply STOP and are never texted again — and texts only go to people who just called your business, which is the most compliant trigger there is.

Does it work at night and on weekends?

Yes, 24/7. After-hours missed calls are the most valuable ones to catch, because the caller has no other way to reach you until morning — and every competitor is one tap away.

How fast is the text sent after a missed call?

Within seconds. The system reacts to the missed-call signal immediately, so the caller hears from you before they finish dialling your competitor.